Saturday, 10 January 2009

Microsoft Does Cool - Watch With Bucket

Just the other day I was saying how much I hate Microsoft’s ‘I’m a PC’ advertising campaign. From the very beginning it was just bad and embarrassing. It stole an idea from the Mac campaign and then ran backwards with it. And what on earth was it supposed to mean anyway? ‘I’m a PC and I wear glasses… I’m a PC and I study the law.’ What? What did it have to do with anything? It could just as easily have been ‘I’m a PC and I juggle kittens… I’m a PC and I drink my own urine.’ And what does ‘I’m a PC’ mean anyway? I’m not a PC. I’m not a Mac. I’m a human being!

Calm, calm, calm.

Anyway, I’ve just found out via Twitter, that in terms of bad and embarrassing, that was nothing.

This is bad and embarrassing.

See if you can watch the whole thing without sicking up your entire nervous system.



And another thing... how come he's never heard his daughter sing before? She's about 10. What kind of fucked-up dysfunctional family are they?



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19 comments:

Shimacat said...

I made it up to one minute and five seconds. Please tell me this is actually a postmodern in-joke for something else.

My partner is now singing songs to the cat in that same horrible tune and I think I want to hit something. It might be you, Stan.

La Bête said...

Don't hit the messenger, Shima. It's not fair.

It seems to be absolutely genuine too. If it's a joke, it's fooled a lot of people, and, also, I don't get it.

Alex B said...

'whatcha'?? Surely 'what ya' in this context?

Microsoft: unable to do 'cool' since....well...forever.

La Bête said...

Indeed. Or in any context. What the fuck is 'whatcha'? There are so many things wrong with it that I feel it may actually be a work of great genius.

Annie A said...

It's gonna go viral now and become a cult classic. Genius.

daisyfae said...

[cutting self with dull butter knife]

Alison Eales said...

This is it. This is what the end of the world looks like.

La Bête said...

I fear you are right. It has driven me to whisky. (With no 'e', so as not to offend ye.) (I've already offended two Scotch lassies tonight. Don't want to make that three.)

Anastasia said...

Here's the thing that peeves me...the Americanised definition of 'viral'.
Back in my day, not that long ago. A decade? Before Microsoft's Bill Gates became God...before being usurped by Steve Jobs (what kind of surname is 'jobs' I ask?)...no one uttered the word 'viral.' If you said, 'go viral,' people would think, "Oh shit, they've got the Clap."
There is no excitement anymore. Now I hear or read, "it's going to go viral," and I immediately think, "Oh great, more crappy nerdy shit."
It's devoid of any excitement.

Some Chilean Woman said...

I thought it was funny the laptop was covered in stickers as if we didn't know it belonged to a very nerdy girl.

Anastasia said...

I got up to three mins :PPP

Now I know how budding American pop stars of today make their demo tapes.

The couple say 'thanks to songsmith' they have a happy home...but what about the sex? Where did that go? Doesn't songsmith help with that? What about writing your other half love songs? LOL....Ah...romantic Americans.

Autolycus said...

I managed five seconds. If he's fathered anyone, I'm a Dutchman.

Michael said...

That's fuckin' horrible!

Anonymous said...

I'm sorry, but that advert is magnificent.

I don't have any regard for advertising, but that... wow. Just wow.

dan said...

I thought you were having a giraffe, but it appears to be genuine: http://research.microsoft.com/en-us/um/redmond/projects/songsmith/index.html

Interestingly, if you're me, they appear to be using an old MacBook Pro to run 'songsmith' ... Cringe

sam.scott said...

Currently trying to cover up giggling in an internet cafe in Oslo. Simultaneously trying not to be offended by your hate of the "i'm a PC" adverts, one properly made me cry, we're all the same man! We're all the same!

Clare Sudders said...

Nope sorry, didn't even get halfway through. And now I've thrown up all over my 6-month-old son. Bother.

Catofstripes said...

Aaargh, I wasn't going to bother but after all the rave reviews it had to be done.

I made it to the end, but I may lose my toast and coffee now.

But I have kittens.

Sherylificus said...

Stan, what have you done?

I've know been wading through the piles of shite that Microsoft Songsmith has generated out of classic hits.

Apparently Songsmith decides what genre your song is by analyzing your voice. Thus:

http://www.youtube.com/watch?v=UlCWo1qdTdE&feature=related